How to run Facebook ads?
How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook
Download Now: Free Facebook Advertising Checklist
Published: April 02, 2024
Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide, 89% of businesses run Facebook ads as their primary advertising method.
But, running your Facebook ads is a tough nut to crack.
With soaring competition and dynamic algorithms, your ad strategy might end in a black hole, draining your budget altogether.
Running your Facebook Ads needs a well-devised strategy, constant market research, A/B testing and some crucial metrics to map its success.
Download Now: Free Facebook Advertising Checklist
In this guide, we’ve laid down the step-by-step process of running Facebook ad campaigns. And to make it even better, we put together a checklist to help you keep all of your campaign details straight.
With this resource in hand, you can build the right ad for the right audience on this expansive platform.
In this blog, we’ll cover the following:
- Why advertise on Facebook?
- About Facebook Ads Manager
- How to Run Facebook Ads
- How to Create Facebook Ads
- Using Facebook Ads Manager for Your Next Campaign
Why advertise on Facebook?
With nearly 1.9 billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts through advertising campaigns.
Compared to the post boost, Facebook Ads have a higher CTR (click-through rates), lower CPM (Cost per 1k impressions), lower CPC (Cost-per-click), and better reach. It also makes sense to run Facebook ads in 2024 when your target audience is worth 2.249 billion.
If you’re still on the fence, these reasons might convince you:
- Build brand awareness. Facebook ads are displayed impulsively while scrolling the feed, whereas Google ads only appear when a user heads over to the search engine. Also, the graphics in Facebook ads garner more clicks and higher awareness from the customers through emotional marketing.
- Reach wide target customers. Facebook has vast user data, with audience segmentation elements like interests, behaviors, income, spoken languages, and education. Advertisers can leverage these metrics to target a specific set of customers without wasting their budget.
- Gain powerful insights. Ad performance tracking is recorded and available in real time. You can use these metrics to understand what’s working and how to improve your advertising strategy for future campaigns.
I’ve even got some real numbers to prove my point here.
- Facebook ad spend is forecasted to reach $187.35 billion by 2025.
- Facebook Ads reach 62.2% of all Americans aged 13 and up.
- The average Facebook user clicks on 11 ads per month.
However, the fortune of your Facebook ads starts with the basics. In my experience, most businesses end up messing with the ads because of the incorrect ad manager setup or a weak foundation.
The trouble is, with both time and money on the line, there’s not much room for oversight.
To help fine-tune your system, let’s first start with an overview of Facebook Ads Manager and its significant features.
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Free Facebook Advertising Checklist
A Step-by-Step Process for Facebook Advertising, Including:
- Planning
- Budgeting
- Monitoring
- Analyzing
Download the Free Checklist
Facebook Ads Manager
Before starting with your first ad campaign, you’ll need to set up your Facebook Ads Manager account. It is a sophisticated dashboard that provides users with an overview of all their campaigns.
Over the last few years, the Ads Manager has added various features for the advertisers – complicating the interface.